Zermatt’s high street is lined with luxury jewellery, watch and clothing brands and this does give the town a reputation. But it doesn’t have to be as expensive as one might think. There are many great ways to enjoy the town on more of a budget, with some tremendous self-catered accommodation to choose from, Swiss rail pass deals and free skiing for kids up to the age of nine. You can also take the free buses around the village so you don’t need to pay for an electric taxi.
European Snowsport
Outstanding, independent ski schools in Verbier, Zermatt, Nendaz, St Moritz and Chamonix