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Zermatt what to wear?

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That is a big question in Zermatt, though perhaps the answer is “whatever you like”. Take a walk along the main high-street at 5 pm, and you will see everything from ski gear to fur coats. For many, Zermatt is a place to make a statement and one wouldn’t be out of place showing off a Gucci handbag or Hublot watch. Then again it’s perfectly acceptable to wander around in jeans and a baggy ski jacket.