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Just What is the Bramble Ski Pro?

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Here at European Snowsport, we’re incredibly happy to say we work exclusively with Bramble Ski in Verbier and Zermatt to help provide one of their most unique services, one that sets them apart from other companies: the Bramble Ski Pro. Intrigued? Zac Greenfield, who heads up the Bramble Ski Pro team explains all.

« Born from a desire to provide in-house ski instructors to guests in our chalets, the Bramble Ski Pro is Bramble Ski’s most unique selling point. It’s a key part of delivering our vision which is to provide holidays that fulfil our guests’ wildest dreams in the world’s most luxurious chalets.


Bramble Ski Pro

Your Bramble Ski Pro will meet and greet you at your chalet, as well as make all your other arrangements.

The Bramble Ski Pro, a combination of a professional ski instructor and knowledgeable private concierge, has always been an integral part of the Bramble Ski product and bespoke service model. From the company’s very infancy, when the owners themselves ran the chalets, they broke the chalet holiday mould by providing ski lessons to guests and thereby laying down the foundations for the incredibly successful Bramble Ski Pro concept. As the company has grown and expanded at a spectacular rate, other BSPs have been hired to take over the position. This pivotal role has been under constant development and as the definition of luxury has evolved so too has the BSP.

Bramble Ski Pro

Your Bramble Ski Pro will get to know you on the hill.

The role is that of a concierge who is also a ski instructor. This sounds simple and even quite obvious, but it is one of the most unique factors that sets Bramble Ski apart from other luxury chalet operators. When the same person who is skiing with our guests also conducts the arrival and departure process, organises additional services and activities, from restaurant bookings to heli-ski days, massages to parapenting (nothing is too much), and is always on hand, the result is an exceptional holiday. It has lead us to find that the quality of service, action on issues, and overall guest experience is of the highest quality.

Why is this? We can count a number of reasons:

  • Our instructors have been around for years. They know the resort inside out, and not only that, they know the people who make the resort tick. They are connected. As the saying goes, “it’s not what you know, but who you know”.


  • Spending time with our guests on the mountain allows our instructors to develop stronger relationships with them, enabling a better understanding of our guests’ preferences.


  • The feedback loop is quicker. An informal chat on the chair lift can reveal a lot – and information that will improve our our service delivery can quickly be fed to the chalet team – allowing our staff to provide a highly tailored service.
Bramble Ski Pro

From arranging cocktails at the W Verbier to Parapenting lessons, your Bramble Ski Pro does it all. Image: Pascal Gertschen /

Whether it’s sourcing the perfect additional instructor for your children, finding the best snow on the mountain, booking that exceptional table at an idyllic mountain restaurant, getting last-minute tickets to a famous DJ’s gig, making sure the masseuse is ready and waiting after your return from skiing, or just making sure things run as seamlessly as possible throughout our guests’ stay, the Bramble Ski Pro is the one that brings it all together. »

For more information on the Bramble Ski Pro or on booking a holiday with Bramble Ski, don’t hesitate to get in touch with the lovely Bramble Ski team on [email protected] or all +41 22 534 9774
And of course, if you’d like to enquire about lessons with ES, we’re happy to answer your questions via phone or email, seven days a week.


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Just What is the Bramble Ski Pro?
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Just What is the Bramble Ski Pro?
European Snowsport works with Bramble Ski to bring you the exclusive Bramble Ski Pro: A ski instructor who's also your private concierge.
European Snowsport